I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with Chris Brogan, A-list blogger extraordinaire and Paul Gi...
Many people tell me that their bosses, company executives, the CFO, and others in their organization are resistant to new marketing.
I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal.
I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in over 388,000 press releases sent in 2006. With the help of Dow Jones we used ...
After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world.
I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about th...
I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing.
I'm often asked to critique a site, blog, YouTube video and the like. Hell, that's easy! I just say what I think. A typical top-of-mind reaction I offer might be, "Your site looks cool, but I think you're being egotistical. Write for your buyers instead by eliminating gobble...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
