I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world.
I am a huge fan of interactive tools as a way to generate a World Wide Rave (when people are talking about you and your company). The best interactive tools tend to be free, are easy to use, and provide meaningful data. And when they do all those things, people talk about th...
I was fortunate to have taken a bunch of fiction writing classes and spent a lot of time writing fiction prior to starting this blog and writing books about marketing.
I'm often asked to critique a site, blog, YouTube video and the like. Hell, that's easy! I just say what I think. A typical top-of-mind reaction I offer might be, "Your site looks cool, but I think you're being egotistical. Write for your buyers instead by eliminating gobble...
Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs?" or "Do you use social media?" or "Do you go to video sharing sites?" Often the resulting data show rather small use compared to those who, say, use search ...
Nearly every time I give a speech someone says: "But my buyers aren't online. My buyers don't use Google to find answers to problems or to research products."
The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and mot...
I'm often asked if the "new rules" I write and talk about apply in other countries, cultures, and languages.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
