I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.
Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time market...
Last week I was in Stockholm, Sweden where I delivered the keynote at the Email Marketing Evolved event #eme2011 sponsored by my friends at Apsis.
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular. In fact, some said that many people don’t even know what they ...
In many countries, people now use mobile-phone cameras as bar code scanners to quickly collect localized information from QR codes (abbreviated from Quick Response code).
Last week I wrote about the beginning of Summer Land's journey to reach her goal of landing a book deal with a major publisher. If you missed it, you can read my post How to get a book deal and download Summer's new ebook Fried Chicken For The Drunk Girl's Soul.
Yesterday, my wife Yukari Watanabe Scott and I dropped our daughter off for her freshman year at Columbia University in New York City.
UPDATE - August 26, 2011 - Shar VanBoskirk commented on the post. Please make sure to read her thoughtful response to this post (15 comments down).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
