I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In many countries, people now use mobile-phone cameras as bar code scanners to quickly collect localized information from QR codes (abbreviated from Quick Response code).
Last week I wrote about the beginning of Summer Land's journey to reach her goal of landing a book deal with a major publisher. If you missed it, you can read my post How to get a book deal and download Summer's new ebook Fried Chicken For The Drunk Girl's Soul.
Yesterday, my wife Yukari Watanabe Scott and I dropped our daughter off for her freshman year at Columbia University in New York City.
UPDATE - August 26, 2011 - Shar VanBoskirk commented on the post. Please make sure to read her thoughtful response to this post (15 comments down).
The real-time information world allows you to precisely personalize to your exact interests and requirements. The tools of real-time are powerful indeed:
Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
