I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768.
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Yesterday I was a guest of Boeing Commercial Airplanes on a preview tour of the brand new Boeing 787 Dreamliner.
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cat...
On Tuesday, the Obama campaign joined Instagram, using the @BarackObama ID. The account will be managed by his campaign staff.
I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely. Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news co...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
