I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
Prior to starting my own business speaking and writing about marketing strategy, I ran several global B2B marketing teams. This was in a world prior to the ability we have today to create content on the web and have it be indexed by the search engines and shared via social n...
As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.
How do you generate new business? Or find a job? Or get ink in mainstream media?
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
There are subjects that should not enter into your company's marketing because they are too controversial.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
