I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here in the United States, we’re just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please ...
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
The secret is to communicate to people.
I really enjoy doing business with companies whose employees are friendly and who treat me with respect. Isn't it different than those companies whose people who go through the motions, treating you like you're intruding on their life, counting the hours till quitting time?
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
Prior to starting my own business speaking and writing about marketing strategy, I ran several global B2B marketing teams. This was in a world prior to the ability we have today to create content on the web and have it be indexed by the search engines and shared via social n...
As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
