I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several very positive marketing and product related experiences with American Airlines suggest to me that the company is making great progress since the parent company - AMR Corporation - filed for Chapter 11 bankruptcy protection on November 29, 2011.
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?
There are many ways to compete in a marketplace. You already know them.
Several months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available...
Today at Loyalty World in London, I had an opportunity to interview Anthony Thomson, co-founder and Chairman of Metro Bank. Launched in 2010, Metro Bank is the first new High Street Bank in the UK in 140 years.
Just because you have my email addresses, it doesn't mean you should email me your marketing message.
Douglas Burdett points us to a fascinating story in the Media Post NBC News Kills The Demographic, Personifies Its Viewers Instead written by Joe Mandese.
Frequently when I travel, I check in to hotels and restaurants on Foursquare and send photos of places I find interesting via Instagram and Facebook. I've done this in several hundred places.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
