I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
No boss is perfect. Each has strengths and weaknesses.
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.
I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s Behind the Brand show. It was a fun group that also included Mike Rowe from television’s Dirty Jobs. LeVar Burton g...
With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years. We are lucky to be living in the middle of a communications revolution! It ...
Today, the pre-order of the new 4th edition of The New Rules of Marketing & PR is the "Deal of the Day" at BN.com.
On the Web, there is very little differentiation between types of content.
One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
