I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been getting a bunch of surveys recently, more than usual for some reason.
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On Saturday I caught the Life is Good festival. It was a beautiful day in the Boston suburbs made better because all profits generated from the festival (over a million dollars) are going to Children’s charities. For those music geeks reading this, my favorite act was the am...
UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one).
For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.
No boss is perfect. Each has strengths and weaknesses.
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
