I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today at Loyalty World in London, I had an opportunity to interview Anthony Thomson, co-founder and Chairman of Metro Bank. Launched in 2010, Metro Bank is the first new High Street Bank in the UK in 140 years.
Just because you have my email addresses, it doesn't mean you should email me your marketing message.
Douglas Burdett points us to a fascinating story in the Media Post NBC News Kills The Demographic, Personifies Its Viewers Instead written by Joe Mandese.
Frequently when I travel, I check in to hotels and restaurants on Foursquare and send photos of places I find interesting via Instagram and Facebook. I've done this in several hundred places.
I've spent the last few days in the United Arab Emirates and unlike the vast majority of visitors I actually got out of Dubai where I'm staying. In fact I've visited all seven emirates. Yesterday my friend Paul Keijzer and I hired a car and visited the five emirates north an...
This is David Byrne week.
This week Twitter launched an important new feature: the ability to add a header photo to your profile.
This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new busines...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
