I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've spent the last few days in the United Arab Emirates and unlike the vast majority of visitors I actually got out of Dubai where I'm staying. In fact I've visited all seven emirates. Yesterday my friend Paul Keijzer and I hired a car and visited the five emirates north an...
This is David Byrne week.
This week Twitter launched an important new feature: the ability to add a header photo to your profile.
This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new busines...
Here in the United States, we’re just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please ...
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
The secret is to communicate to people.
I really enjoy doing business with companies whose employees are friendly and who treat me with respect. Isn't it different than those companies whose people who go through the motions, treating you like you're intruding on their life, counting the hours till quitting time?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
