I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Content marketing as a concept has become better known in the past few years, particularly because of Content Rules by Ann Handley and C.C. Chapman and Content Marketing World, an event produced by Joe Pulizzi.
Today, HubSpot launched the brand new Marketing Grader – a free tool to grade your online marketing. You can read about it on the HubSpot blog. Newsjacking the Republicans
UPDATE - On the evening of December 1, BMW of North America responded to the issues I highlighted in this post. Do make sure to read what they said (11th comment down).
Have you noticed that nearly all hotel websites are exactly the same?
This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the ...
I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are popping up all over the world.
As a live music geek, I am always interested in the opening act.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
