--- title: The business value behind social media image: https://www.davidmeermanscott.com/hs-fs/file-1604171716-jpg/blog-files/6a00d83451f23a69e20133f5e5acaa970b-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/11/the-business-value-behind-social-media.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The business value behind social media November 16th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604171716-jpg/blog-files/6a00d83451f23a69e20133f5e5acaa970b-200wi.jpg?width=200&height=166&name=6a00d83451f23a69e20133f5e5acaa970b-200wi.jpg) [![Sas](https://www.davidmeermanscott.com/hs-fs/file-1604171716-jpg/blog-files/6a00d83451f23a69e20133f5e5acaa970b-200wi.jpg "Sas")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f5e5acaa970b-pi) If you or others in your organization are struggling with the business value (and ROI) of implementing social media in your enterprise, you must watch this amazing panel discussion I participated in several weeks ago at the [SAS Premiere Business Leadership Series Event. ](http://www.sas.com/events/pbls/2010/las-vegas/presentations.html) **Besides me, this terrific panel included:** [Martin Giles](http://twitter.com/#!/martingiles), U.S. Technology Correspondent, *[The Economist](http://www.economist.com/)* who served as moderator. *Martin is the best moderator I have ever worked with! * [Chris Brogan](http://www.chrisbrogan.com/), President of New Marketing Labs, popular blogger and co-author of *Trust Agents* and author of *Social Media 101*. [Charlene Li](http://www.charleneli.com/), founder of Altimeter Group and co-author of two books: *Groundswell* and *Open Leadership*. **Grab a coffee and check it out. Then pass it on the skeptics in your company.** [Direct link to the video on YouTube.](http://www.youtube.com/watch?v=2cotW5pZgeU) On the panel, we looked into strategies, trends, issues and opportunities that executives are facing when considering the implementation of social media communication and analysis. In particular, Martin steered us to cite value and adoption of social media in both B2C and B2B with examples of companies engaged with these strategies. **Real-Time engagement** At one point during the discussions, Martin asked me for the name of a company doing a good job with B2B social media. I mentioned Boeing. And then a few people in the live and virtual audience tweeted what I said. Moments later, [@BoeingCorporate tweeted](http://twitter.com/#!/BoeingCorporate/status/29015670453) *@dmscott thanks for citing us during #pbls10. Here's the air show effort DMS mentioned. http://bit.ly/dkQEqC * The real-time tweet by Boeing generated quite the buzz at the conference because it clearly showed that the company is paying attention to social media. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers November 21st, 2024|1 min read ](https://www.davidmeermanscott.com/blog/brewing-authenticity-how-kolkata-chai-co.-uses-instagram-to-reach-interested-buyers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/boring%20robots.png?width=1432&height=899&name=boring%20robots.png) ### Your Original Content Plus AI Equals Sparkle-Darkle August 13th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/your-original-content-plus-ai-equals-sparkle-darkle) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20at%20Fenway.jpg?width=1256&height=843&name=Jesse%20at%20Fenway.jpg) ### Fans First Banana Ball Delights at Sold Out Fenway Park Game June 10th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/fans-first-banana-ball-delights-at-sold-out-fenway-park) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/blog.jpg?width=1193&height=792&name=blog.jpg) ### Why You Need a Blog in the Age of AI and Social Networking September 5th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/why-you-need-a-blog-in-the-age-of-ai-and-social-networking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Threads.jpg?width=2350&height=1574&name=Threads.jpg) ### Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance July 14th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/metas-threads-social-text-app-unlikely-to-topple-twitters-dominance) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20and%20YWS%20in%20Scotland.jpg?width=1500&height=1125&name=DMS%20and%20YWS%20in%20Scotland.jpg) ### How Instagram Got Us to the Castles of Scotland May 24th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-instagram-got-us-to-the-castles-of-scotland) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stoned%20Immaculate.jpg?width=1259&height=827&name=Stoned%20Immaculate.jpg) ### Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona March 14th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/modern-day-hippies-meet-stoned-immaculates-unique-buyer-persona) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scotus.jpg?width=1070&height=715&name=Scotus.jpg) ### Important Artificial Intelligence Case to be Argued in the US Supreme Court Today February 21st, 2023|1 min read ](https://www.davidmeermanscott.com/blog/important-artificial-intelligence-case-to-be-argued-in-the-us-supreme-court-today) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/man%20with%20typewriter.jpg?width=1189&height=788&name=man%20with%20typewriter.jpg) ### Unlocking the Potential of AI for Use with Your Own Content February 8th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/unlocking-the-potential-of-ai-for-use-with-your-own-content) [![Aaron Silidker showing people how to use ](https://www.davidmeermanscott.com/hs-fs/hubfs/RoamRig%20van%20conversions.jpg?width=2566&height=1556&name=RoamRig%20van%20conversions.jpg) ### How RoamRig Built A Successful Business With Facebook Groups January 10th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-roamrig-built-a-successful-business-with-facebook-groups) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/free%20speech.jpg?width=2210&height=1404&name=free%20speech.jpg) ### Free Speech November 29th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/free-speech) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! Banana Ball from The Savannah Bananas August 31st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/baseball-that-puts-fans-first-banana-ball-from-the-savanah-bananas) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Twitter%20Blue.jpg?width=2160&height=1301&name=Twitter%20Blue.jpg) ### Twitter Blue Subscription Service June 29th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/twitter-blue-subscription-service-now-available-in-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20metaverse%202.jpg?width=1500&height=1009&name=DMS%20metaverse%202.jpg) ### What the Heck is the Metaverse? And Should You Care? June 1st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/what-is-the-metaverse) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg?width=2160&height=1440&name=2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg) ### How Silver Oak Cellars Created Passionate Fans Over Fifty Years May 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/how-silver-oak-cellars-created-passionate-fans-over-fifty-years) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/SCOTT_pb_3D_rev.png?width=1293&height=2430&name=SCOTT_pb_3D_rev.png) ### 8th Edition of The New Rules of Marketing & PR Publishes Today May 3rd, 2022|1 min read ](https://www.davidmeermanscott.com/blog/8th-edition-of-the-new-rules-of-marketing-pr-publishes-today) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2010-11-16T07:17:30.000Z", "headline" : "The business value behind social media", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1604171716-jpg/blog-files/6a00d83451f23a69e20133f5e5acaa970b-200wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2010/11/the-business-value-behind-social-media.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T23:11:13", "datePublished" : "2010-11-16T02:17:30-0500", "description" : "", "headline" : "The business value behind social media", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1604171716-jpg/blog-files/6a00d83451f23a69e20133f5e5acaa970b-200wi.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Social Media", "Public Relations", "Marketing", "Brand Journalism", "Best Practices" ], "learningResourceType" : "article", "name" : "The business value behind social media", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2010/11/the-business-value-behind-social-media.html" } ```