I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks,...
Late last week I posted Facebook Live Is Great for Real Time Content Marketing. Soon after, Gerard Vroomen who is founder of the mountain bike company Open Cycle started an interesting discussion in the comments section of the blog post. Gerard rightly pointed out that a ser...
Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social...
Last week I presented a Masterclass in Cairo and had an opportunity to meet with many marketers who are using real-time engagement and social media effectively to reach customers in the Egypt market.
I recently purchased a new surfboard.
This week I delivered a full-day Digital Marketing Masterclass for 250 people in Cairo organized by my friends at Digital Marketing Arts.
The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.
Here's a fun Friday story that comes to us via Mark Copeman.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
