I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Eighteenth Amendment of the Constitution of the United States established the prohibition of alcoholic beverages beginning in 1920. Now, just over one hundred years later, there’s talk in Congressional hearings of prohibiting the use of TikTok in the US.
Best Practices | Case Studies | Facebook | Fanocracy | New Rules of Marketing and PR | Personal branding | Sales Strategies | Social Media
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “cyberspace” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s th...
Update October 28, 2022: The deal closed yesterday and Musk owns Twitter. This blog post is even ore important now.
Advertising | Corporate blogging | Facebook | Marketing | New Rules of Marketing and PR | Social Media | Worst Practices
With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.
Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.
The new book An Ugly Truth: Inside Facebook's Battle for Domination, released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.