I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, I just published a complimentary e-book called: The new rules of PR: How to create a press release st...
There are very few publications for senior marketing people, either Web-based or in print. So it is sad that CXO Media announced on the CMOMagzine Web site that it will suspend publication of CMO Magazine with its January 2006 issue.
I will be participating on a panel at the Gilbane Conference on Content Management Technologies in Boston. My session is on Wednesday November 30 at 2:00PM is called Using Content Management Technology to Increase Revenue.
I've talked a lot about how a corporate blog can help an organization to get noticed through being part of the online conversation and helping with search engine marketing. However, another great use of a corporate blog is to quickly respond to other bloggers in a crisis sit...
The rules for press releases have changed. But most old-line PR professionals and nearly all PR agencies don't even know it yet. The change has been slow and imperceptible and practitioners adhering to the old rules either don’t know about the new rules or they won’t change....
Sure, "Don't trust an advertising agency to build your Web site" is a sweeping generalization. While some advertising agencies may build great sites, the majority fail big time and their clients suffer as a result.
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news...
I spent the past two days at the Software Marketing Perspectives Conference & Expo. The conference brought together "leading experts in high-technology product management" and marketing to "transform your business to the next level" and was organized by Software Magazine...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
