I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Recently quite a few people have asked me about blogging and its specific value for businesses. Glad you asked! Blogs are a terrific way to get any organization to tell its story.
With my new book “Cashing in with Content” now five months away from publication, I visited the midwinter meeting of the American Library Association this weekend. The huge show featured 800 exhibitor booths including hundreds of publishers plus other companies serving the l...
I ran across a fascinating and well-researched analysis Why corporate boards should blog on IR Web Report. In the analysis, authors Dominic Jones and Pam Agnew argue, "we are convinced that the technology offers a highly attractive opportunity for forward-thinking directors ...
A broad-ranging group of 1,200 “respected technology experts, scholars, industry officials, and social analysts” were asked by the Pew Internet and American Life Project for their opinions and thoughts about the future of the Internet. I was thrilled to be included in the gr...
Fortune Magazine’s David Kirkpatrick and Daniel Roth write about how Freewheeling bloggers can boost your product or destroy it. Either way, they've become a force business can't afford to ignore.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
