I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The good news ...
Yesterday I participated in the terrific Factiva Forum, a Leadership Technology Conference for select executives from Factiva client companies. The room was buzzing all day as Factiva clients were thrilled to get out of the office and do some big thinking around the issues.
Kudos to the smart marketers at Alacra.
Long complex sales cycles often confuse marketing people. Marketers at companies with long sales processes, such as software and technology companies, usually just focus on the top part of the sales funnel, mistakenly believing that their only job is to “generate leads.” The...
I’ve participated in a bunch of Webinars recently as a featured speaker. Organizations that use Webinars as thought leadership events to attract a targeted audience are engaging in smart marketing. Last week PR Newswire sponsored a Webinar about Online Media Rooms. There wer...
Content that turns browsers into buyers takes many forms. The best sites use not only text-based content, but photos, tables, charts, and graphs to enhance Web site appeal.
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
