I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here at the SIIA Content Forum (where I'm speaking this afternoon), Chris Anderson, Editor-in-Chief of Wired Magazine and author of the upcoming book "The Long Tail: Why the Future of Business Is Selling Less of More" is presenting the luncheon keynote. My friend Ken Doctor ...
I'm at the SIIA Content forum in San Francisco. Amazingly my flight from Boston arrived a half hour early, so I'm able to catch all of the afternoon panels today. I'm presenting tomorrow at a session called Search Workshop for Publishers. I'm having fun chatting (and trading...
I'm a new junkie. 4:30AM I'm up and scanning online news services followed by some torture at 5:00AM on my elliptical machine while surfing the news channels: CNN, MSNBC, and the like. Breakfast is at 6:00 with the Boston Globe. Let's not even talk about the blogs I read dur...
Great to see that representatives from three of the four biggest search engines are on the same stage here at the Buying & Selling econtent Conference. Yahoo is missing unfortunately. I was hoping one of the search guys would toss a pie at another, or maybe pull a stun g...
Today at the Buying & Selling eContent Conference in Scottsdale, Pam Springer, CEO of ECNext released a terrific e-book called Search Engine Marketing for Publishers: the art of being found online. The e-book is free and no registration is required. I'm looking forward t...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
For years, I've been talking about how Web content helps to sell any product or service. I just love how great content brands an organization as a trusted resource that compels people to action: to buy, subscribe, or donate. And great content means that interested people ret...
Yesterday, Berkshire Hathaway announced that the company has agreed to buy press release distribution service, Business Wire.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
