I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
Ever seen "press clips" or "advertising awards" on a company's balance sheet? Of course not because clips and awards are not company goals.
E-books are great content. I've often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing and also in my favorite dysfunctional industry:...
Many companies devote extensive resources to their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company website. Consider re-writing your press releases into an easy-to-read paragraph or two and pos...
One of the simplest ways to build an effective website or to create great marketing programs using online content is to target specific buyer personas. Yet most websites are big brochures that do not offer specific information for different buyers.
According to analyst firm SiriusDecisions, during the last five years; the average sales cycle has gotten 22 percent longer. There's no doubt that it is more difficult for B2B companies, particularly those with complex sales cycles, to make the numbers. Into this environment...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
