I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Like many of you, I regularly follow a bunch of business-related blogs and check out dozens of others each week. Most of the new ones I check out have no value (for me) so I never return. I've been thinking about why I choose to pay attention to a blog vs. just cruise by aft...
If you've read my book The New Rules of Marketing & PR or spent time on my blog, you may recall that I stress the importance of "buyer personas." In fact, I believe they're one of the most fundamental aspects of great marketing. A buyer persona is distinct group of poten...
Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of...
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
Steve Johnson has an interesting take on the question: Why demo at trade shows?
After I posted you must unlearn what you have learned yesterday, I entered into a mind opening conversation with Brian Clark that started on my blog and then went over to email. Brian helped me to realize something that I had been missing.
Randstad is one of the largest temporary and contract staffing organizations in the world. The company has over 2,500 offices and employs over 300,000 people every day.
Yesterday I attended the SIIA Previews event in NYC. This is a forum for larger information companies and the VC community to have a chance to hear from a dozen or so new and interesting information and technology companies.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
