I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Can't decide what to get Dad for Fathers' Day?
The Boeing Company recently launched a completely new approach to the Web.
Back in June, I keynoted the Business Marketing Association annual conference.
It's always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new.
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections. As he was working on his marketing pl...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
