I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in June, I keynoted the Business Marketing Association annual conference.
It's always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new.
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections. As he was working on his marketing pl...
Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't.
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
Got an interesting email from my friend Bob Zagami, who is Chair, AIIM International Board of Directors. Bob says that for a limited time, anyone can join AIIM with a Professional Membership at whatever price they could pay.
Cisco solves my Valentine's gift quandary! Whew... just in time!
UPDATE 1: About 24 hours after this post, I was just contacted by a representative of the DMA and they are "working on the problem". So yes, they are monitoring blogs. I'll let you all know when I learn from the DMA that the problem has been resolved. Better yet, maybe someo...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
