I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't.
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
Got an interesting email from my friend Bob Zagami, who is Chair, AIIM International Board of Directors. Bob says that for a limited time, anyone can join AIIM with a Professional Membership at whatever price they could pay.
Cisco solves my Valentine's gift quandary! Whew... just in time!
UPDATE 1: About 24 hours after this post, I was just contacted by a representative of the DMA and they are "working on the problem". So yes, they are monitoring blogs. I'll let you all know when I learn from the DMA that the problem has been resolved. Better yet, maybe someo...
Like many of you, I regularly follow a bunch of business-related blogs and check out dozens of others each week. Most of the new ones I check out have no value (for me) so I never return. I've been thinking about why I choose to pay attention to a blog vs. just cruise by aft...
If you've read my book The New Rules of Marketing & PR or spent time on my blog, you may recall that I stress the importance of "buyer personas." In fact, I believe they're one of the most fundamental aspects of great marketing. A buyer persona is distinct group of poten...
Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
