Shorten Your Sales Cycle: Marketing programs that deliver more revenue faster

October 8th, 2005

0 min read

Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The good news is that marketing programs and smart use of Web content drives people through and shortens the sales cycle for any product or service, especially complex ones that have many steps and take months or even years to complete.

I’ll be presenting a keynote called Shorten Your Sales Cycle: Marketing programs that deliver more revenue faster at the Software Marketing Perspectives Conference & Expo on Tuesday October 11. The SMP event is the leading industry forum created to connect high technology marketing professionals with the innovative ideas needed to move dynamic businesses forward. If you’re going to the event, I look forward to meeting you.

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Topics:

Best Practices

Business to Business

Shorten Your Sales Cycle: Marketing programs that deliver more revenue faster

Related Articles

The New Competitive Advantage

My New Website, New Focus, and New Photos

What K-pop Teaches About Fandom

Why You Should Avoid Hiring Well-Rounded Employees

Pulling Back the Curtain to Show What Happens Behind-the-Scenes

How Writers Thrive in the Age of AI

Why Real-Time PR Matters in the Age of AI Search

Once You Put Your Product or Service into the World, it Belongs to your Fans

The Future-Proof Value of a Liberal Arts Education in the Age of AI

The Simple Professional Services Website Makeover That Creates Fans

The Fine Art of Crafting a Not-Quite-Clickbait Headline

Your Future: AI Models Will Find You Via Your Personal Website

The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

The AI Agentic Web Is Disrupting Your Website

Gamify Products and Services to Create Fans and Grow Business

The Story Customers Tell Themselves

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

My Best Advice for New University Graduates: Do These Two Things

Copying Your Competition

The Power of Humanity in Our AI-Driven World

Your Daily Schedule Determines What You Will Accomplish

Comments Are the Key to LinkedIn Engagement

Sneaking In Via Life’s Side Doors

Artistic Craft or AI Dreck in 2025?