I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Jim Sterne has written an outstanding book called Social Media Metrics: How to Measure and Optimize Your Marketing Investment which releases this week.
Tom Peters sat down to answer some questions for us on video.
I'm in Tokyo doing a few speaking gigs, getting caught up with old friends (I lived in Tokyo from 1987 to 1993) and meeting interesting people.
Today, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield officially releases. Get Seen is the second book in my New Rules of Social Media book series.
Many people ask me for advice about getting a business book published, so I wanted to blog it for all to see. See below for my 8 ideas if you are interested in doing a business book.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
