I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Mark Hinkle has been the editor in chief of two industry trade publications and a blogger for nearly five years. He recently posted an amazingly comprehensive guide for PR people who want to reach out to influential blogs called PR Tip: How to Pitch a Blogger.
My friend Steve Chazin just launched a really cool new blog called MarketingApple. He also a released an ebook today called Marketing Apple: 5 Secrets of the World’s Best Marketing Machine. Steve's blog and ebook are definitely worth a look for two important reasons. Steve u...
I've been surfing for nearly 20 years: Bodyboarding, bodysurfing, and longboards mostly. This year my daughter clearly passed me in standup surfing ability (she's 14). I really enjoy the ocean and waves, it is so relaxing and fun. Because of my speaking business, I also end ...
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
I've written a new complimentary ebook for the Dow Jones Corporate and Media Solutions group called Align Corporate Communications to Achieve Business Goals: A simple six-step process to use communications and measurement tools to drive business.
Many times when I am on the speaking circuit or cocktail party and the subject of The New Rules comes up, people say to me something like, "Well that stuff sounds good for others, but I am a ____________" (fill in the blank with Dentist, Lawyer, Product Manager, Real Estate ...
Yikes. What a curious subject line for a blog post.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
