I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
Imagine you're a marketing manager for a company that makes toilets. Your company just came up with a spiffy new self-cleaning model. What do you do?
In a recent issue of Rolling Stone (November 15, 2007), Al Gore was interviewed and offered some interesting views on reaching people through the Web.
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gateke...
I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds e...
At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.
As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
