I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I wanted to make a few observations about why Obama was elected to be the 44th President of the United States.
I'm a fan of writing down social media policies so everyone in an organization knows that participating in blogs, forums, chat rooms, and other social media sites is encouraged.
Every week I encounter people working for large organizations with huge marketing and PR budgets who are resistant to the ideas of The New Rules of Marketing & PR. They're used to the things that worked in an exclusively offline world (TV ads, tradeshows and events, medi...
This is a response to a comment that was left by Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC on my post The one question to ask new marketing & PR detractors.
Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that? I'm convinced that when people want to know what’s current about an organ...
In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credentials for bloggers to attend select games. Bloggers receive a set of game notes...
I'm often asked to critique a site, blog, YouTube video and the like. Hell, that's easy! I just say what I think. A typical top-of-mind reaction I offer might be, "Your site looks cool, but I think you're being egotistical. Write for your buyers instead by eliminating gobble...
If you've read my book The New Rules of Marketing & PR or spent time on my blog, you may recall that I stress the importance of "buyer personas." In fact, I believe they're one of the most fundamental aspects of great marketing. A buyer persona is distinct group of poten...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
