I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm now in my 40s. Thinking back to when I was in my 20s, what I recall about personal branding was basically this: Don't get noticeably drunk in public, carry business cards at all times (this was pre-Twitter after all), and wear a suit and tie to work (my first few jobs we...
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists.
On Wednesday I delivered a presentation at the United States Air Force World Wide Public Affairs Professional Development Conference. The Worldwide as they call it, is a chance for everyone who works in public affairs (PA) to get together to share ideas and learn what others...
I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've seen a few great speeches. Sadly, most speeches I see are not very good. Some are downright terrible.
Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
One of the currencies of social media is that when you participate, people find out who you are.
I've spent the past week delivering four keynote speeches in four countries to hundreds of people each. My friends at Best Marketing invited me to their Password 2009 events, and I felt like a rock star as the road show included: Monday in Zagreb, Croatia Tuesday in Riga, La...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
