I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists.
On Wednesday I delivered a presentation at the United States Air Force World Wide Public Affairs Professional Development Conference. The Worldwide as they call it, is a chance for everyone who works in public affairs (PA) to get together to share ideas and learn what others...
I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've seen a few great speeches. Sadly, most speeches I see are not very good. Some are downright terrible.
Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
One of the currencies of social media is that when you participate, people find out who you are.
I've spent the past week delivering four keynote speeches in four countries to hundreds of people each. My friends at Best Marketing invited me to their Password 2009 events, and I felt like a rock star as the road show included: Monday in Zagreb, Croatia Tuesday in Riga, La...
I often use the word "stories" when I talk about the content people want to share. I do that on purpose.
Do you remember the last time you called a toll-free number and were routed through phone-tree hell (“Press 4 for customer support. Press 5 for sales.”) and then had to wait on hold? How did that make you feel? Or consider the Web sites you’ve visited recently. How many were...