I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager.
I just love this photo I snapped at the Inbound Marketing Summit in San Francisco this week #IMS09 Social media company entrepreneur official garb 1. Faded jeans 2. Dark jacket or sweater 3. Very comfortable shoes 4. Slight smirk 5. Hip sideburns 6. Microphone held at jaunty...
I'm fond of thinking of the Web as a city.
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
What happens when you enter your name into Google? Do you come up number one? If not, are you on the first page? And if you do appear, is it something valuable? Or is the listing a photo of you as attending your ten-year high school graduation party (or worse)?
Alert readers of this blog and my books will recall that I discuss the Grateful Dead as an example of an organization with great marketing. I'm a fan, having listened to the music since the first live show I went to as a teenager in 1979. I've managed to slip a Grateful Dead...
I ran across Petr Lysak's WebCoffee blog and from the first moment, I was wowed by the design. It really appealed to me.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for so...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
