I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a fan of The Long Tail. As alert readers of this blog may remember, I've been interested in Chris Anderson's ideas long before the book was published.
Many companies develop expensive online and offline advertising programs designed to drive traffic to their Websites. And these days it seems as if most organizations are spending money on search engine marketing, especially Google AdWords and Yahoo Search Marketing. Billion...
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing and also in my favorite dysfunctional industry:...
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
PRWeb announced a new Technorati tagging widget. The tagging feature is part of the press release submission form, making it easy to create Technorati tags in press releases.
Many companies devote extensive resources to their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company website. Consider re-writing your press releases into an easy-to-read paragraph or two and pos...
One of the simplest ways to build an effective website or to create great marketing programs using online content is to target specific buyer personas. Yet most websites are big brochures that do not offer specific information for different buyers.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
