I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've often written about the online media room as a terrific form of marketing to reach your buyers directly. The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. However, ...
If you are developing a news release program to reach buyers directly, you need to think like a publisher and understand your audience first and then set about to satisfy their informational needs.
Brevity: "the attribute of being brief or fleeting."
In technology businesses, the biggest companies are rather arrogant when it comes to marketing, aren't they? For years, marketing at big tech companies like Microsoft has been about letting customers know when the new product release is ready and then sitting back and taking...
I'm a fan of The Long Tail. As alert readers of this blog may remember, I've been interested in Chris Anderson's ideas long before the book was published.
Many companies develop expensive online and offline advertising programs designed to drive traffic to their Websites. And these days it seems as if most organizations are spending money on search engine marketing, especially Google AdWords and Yahoo Search Marketing. Billion...
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing and also in my favorite dysfunctional industry:...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
