I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing and also in my favorite dysfunctional industry:...
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
PRWeb announced a new Technorati tagging widget. The tagging feature is part of the press release submission form, making it easy to create Technorati tags in press releases.
Many companies devote extensive resources to their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company website. Consider re-writing your press releases into an easy-to-read paragraph or two and pos...
One of the simplest ways to build an effective website or to create great marketing programs using online content is to target specific buyer personas. Yet most websites are big brochures that do not offer specific information for different buyers.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
Now that the Spring conference season is in full swing, I have been traveling a lot as I present at events in cities all over the US. Anyone who is on the road often, staying in hotels 50 or 100 nights a year knows that the little things are important. For me, interesting st...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
