I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
Now that the Spring conference season is in full swing, I have been traveling a lot as I present at events in cities all over the US. Anyone who is on the road often, staying in hotels 50 or 100 nights a year knows that the little things are important. For me, interesting st...
Several weeks ago I received a pre-publication copy of Bryan & Jeffrey Eisenberg's fantastic new book Waiting for your Cat to Bark? The book is due to be released on June 13 and is available on a pre-order basis on Amazon.
I'm a new junkie. 4:30AM I'm up and scanning online news services followed by some torture at 5:00AM on my elliptical machine while surfing the news channels: CNN, MSNBC, and the like. Breakfast is at 6:00 with the Boston Globe. Let's not even talk about the blogs I read dur...
Congratulations to The Wall Street Journal Online on its tenth anniversary. To celebrate, the site is free for the next ten days.
Today at the Buying & Selling eContent Conference in Scottsdale, Pam Springer, CEO of ECNext released a terrific e-book called Search Engine Marketing for Publishers: the art of being found online. The e-book is free and no registration is required. I'm looking forward t...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
A lively discussion over at Jonathan Kranz blog about writing articles for the Web. Jonathan is the author of Writing Copy for Dummies and he always has smart things to say about Web content.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
