I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A lively discussion over at Jonathan Kranz blog about writing articles for the Web. Jonathan is the author of Writing Copy for Dummies and he always has smart things to say about Web content.
Brian Clark over at copyblogger has written a great complimentary ebook called Viral Copy: Trading Words for Traffic. I really like this ebook because it clearly lays out the links between blogging and viral marketing. Brian is a terrific writer and he makes his ebook fun to...
For years, I've been talking about how Web content helps to sell any product or service. I just love how great content brands an organization as a trusted resource that compels people to action: to buy, subscribe, or donate. And great content means that interested people ret...
Many people ask me why I use my middle name in my professional endeavors. It's simple: There are so many David Scotts out there! I felt it was important for search engine marketing purposes that I am unique on the Web so six years ago I started adding Meerman to my bio and b...
Since I published my book Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers, many people have asked me about the process of writing and getting published and if the hard work is worth it. I always say that, for me, it was ...
I've been talking about the power of Web content as viral marketing for ages. It's an obsession of mine and the subject of my latest dead tree book: Cashing in with Content.
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, I just published a complimentary e-book called: The new rules of PR: How to create a press release st...
Rabid collectors in virtually any field are unquestionably experts. Providing content to a community of collectors is an especially tricky undertaking because of the level of expertise already attained. CollectSPACE has done a terrific job building a portal for collectors of...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
