I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Rabid collectors in virtually any field are unquestionably experts. Providing content to a community of collectors is an especially tricky undertaking because of the level of expertise already attained. CollectSPACE has done a terrific job building a portal for collectors of...
The rules for press releases have changed. But most old-line PR professionals and nearly all PR agencies don't even know it yet. The change has been slow and imperceptible and practitioners adhering to the old rules either don’t know about the new rules or they won’t change....
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news...
I spent the past two days at the Software Marketing Perspectives Conference & Expo. The conference brought together "leading experts in high-technology product management" and marketing to "transform your business to the next level" and was organized by Software Magazine...
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The good news ...
Kudos to the smart marketers at Alacra.
Long complex sales cycles often confuse marketing people. Marketers at companies with long sales processes, such as software and technology companies, usually just focus on the top part of the sales funnel, mistakenly believing that their only job is to “generate leads.” The...
The Rolling Stones kicked off their 2005-2006 World Tour this week in Boston. I was lucky enough to score great seats for both shows at Fenway Park (14th row for opening night and 4th row last night). So how did a mere mortal get access to great seats without having to mortg...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
