I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm still convinced that a blog is a terrific communications medium for organizations large and small to tell stories. CEOs provide insights into running a corporation through regular posts, customer services teams and research analysts all have a tremendous opportunity to b...
Recently quite a few people have asked me about blogging and its specific value for businesses. Glad you asked! Blogs are a terrific way to get any organization to tell its story.
One of the best things compelling Web content can do is show that your product or service is not a commodity. And by doing so, you can command premium prices and differentiate the product from everything else in the marketplace. This is true in every product or service categ...
Many companies devote extensive resources on their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company Website. If it’s important enough to write a press release about, consider telling your client...
Recently I stumbled upon a terrific site for "know-how solutions" called Socrates. I think their innovative Web marketing techniques are worth studying by anyone who wants to cash in with Web content.
Since this is Super Bowl weekend and a hometown team is once again battling it out to be the best in the world, I'm spending more time with The Boston Globe sports section. But what I find to be fascinating is how the Globe has made use of interactive content on the Boston G...
I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers...
Recently I’ve poked, prodded and analyzed the Web sites, marketing programs and sales strategies of quite a few diverse organizations. I’ve noticed that many B2B companies as well as consumer and non-profit organizations don’t do a particularly good job of integrating progra...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
