I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Since this is Super Bowl weekend and a hometown team is once again battling it out to be the best in the world, I'm spending more time with The Boston Globe sports section. But what I find to be fascinating is how the Globe has made use of interactive content on the Boston G...
I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers...
Recently I’ve poked, prodded and analyzed the Web sites, marketing programs and sales strategies of quite a few diverse organizations. I’ve noticed that many B2B companies as well as consumer and non-profit organizations don’t do a particularly good job of integrating progra...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
