I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Recently I’ve poked, prodded and analyzed the Web sites, marketing programs and sales strategies of quite a few diverse organizations. I’ve noticed that many B2B companies as well as consumer and non-profit organizations don’t do a particularly good job of integrating progra...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
