I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization pos...
Content that turns browsers into buyers takes many forms. The best sites use not only text-based content, but photos, tables, charts, and graphs to enhance Web site appeal.
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
I just returned from Universal City, CA (Hollywood) where I had moderated a panel called "Who's Paying Whom and How?" for the Software & Information Industry Association (SIIA) Content Forum 2005. The conference was enjoyable and lots of interesting best practices for th...
I've always enjoyed Seth Godin's books and have read each of them starting with Permission Marketing (1999) as they've come out. I particularly liked his e-book Really Bad Powerpoint (and how to avoid it) (2001) although I haven’t been able to find the (free) download lately...
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
I’m at the Buying & Selling eContent Conference in sunny Scottsdale, Arizona. The conference keynote was brilliantly delivered by David Weinberger, co-author of “The Cluetrain Manifesto” and Berkman Center Fellow. David presented a fascinating look at information archite...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
