I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
I’m at the Buying & Selling eContent Conference in sunny Scottsdale, Arizona. The conference keynote was brilliantly delivered by David Weinberger, co-author of “The Cluetrain Manifesto” and Berkman Center Fellow. David presented a fascinating look at information archite...
I'm still convinced that a blog is a terrific communications medium for organizations large and small to tell stories. CEOs provide insights into running a corporation through regular posts, customer services teams and research analysts all have a tremendous opportunity to b...
Recently quite a few people have asked me about blogging and its specific value for businesses. Glad you asked! Blogs are a terrific way to get any organization to tell its story.
One of the best things compelling Web content can do is show that your product or service is not a commodity. And by doing so, you can command premium prices and differentiate the product from everything else in the marketplace. This is true in every product or service categ...
Many companies devote extensive resources on their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company Website. If it’s important enough to write a press release about, consider telling your client...
Recently I stumbled upon a terrific site for "know-how solutions" called Socrates. I think their innovative Web marketing techniques are worth studying by anyone who wants to cash in with Web content.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
