I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.
Adagio Teas is a fantastic example of a company integrating social networking into all aspects of their business.
On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
For the past several days, I have been in Sofia, Bulgaria where I delivered a full day New Marketing Masterclass.
Today at Loyalty World in London, I had an opportunity to interview Anthony Thomson, co-founder and Chairman of Metro Bank. Launched in 2010, Metro Bank is the first new High Street Bank in the UK in 140 years.
This is the third in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. I conduced several le...
This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done ...
I recently had several lengthy discussions with my friend Greg Alexander, CEO of Sales Benchmark Index to learn how he made the switch from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. The str...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
