I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Over the past week, I've noticed a bunch of people attempting to newsjack the stories of Prince Harry's Las Vegas romp. As you have likely heard many times by now, naked photos surfaced of the Prince cavorting with equally undressed women in a hotel suite.
It's been nearly two years since the original edition of Real-Time Marketing & PR was published and reached #2 on the Wall Street Journal bestseller list. Since then, I've published a new, revised paperback edition with some fresh stories of success.
Here in the United States, we’re just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please ...
In a world of boring advertising campaigns, real-time marketing & PR gets noticed. I'm lacking sleep this week from watching the Olympic coverage here in the US on NBC because I'm staying up past my normal bedtime!
As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.
The secret is to communicate to people.
I really enjoy doing business with companies whose employees are friendly and who treat me with respect. Isn't it different than those companies whose people who go through the motions, treating you like you're intruding on their life, counting the hours till quitting time?
Late last week, Alan Smith alerted me via Twitter to a new guide created by the Chartered Institute of Public Relations to help public relations professionals understand Wikipedia.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
