I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The secret is to communicate to people.
I really enjoy doing business with companies whose employees are friendly and who treat me with respect. Isn't it different than those companies whose people who go through the motions, treating you like you're intruding on their life, counting the hours till quitting time?
Late last week, Alan Smith alerted me via Twitter to a new guide created by the Chartered Institute of Public Relations to help public relations professionals understand Wikipedia.
In early 1995, while living in Hong Kong, I received a floppy disk copy of Netscape Navigator version 1.0 and with my dial up connection got onto the Web. Being a collector (my family might say “pack rat”) I saved the disk. I remember that time well because zero percent of m...
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.
As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
