I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In early 1995, while living in Hong Kong, I received a floppy disk copy of Netscape Navigator version 1.0 and with my dial up connection got onto the Web. Being a collector (my family might say “pack rat”) I saved the disk. I remember that time well because zero percent of m...
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.
As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
On social networks, you ARE your photo.
How do you generate new business? Or find a job? Or get ink in mainstream media?
Yesterday evening, I met up with Amanda Palmer (together with my friend Steve Garfield) on Lexington Battle Green.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
