I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
open cycle, the new project from Gerard Vroomen, officially launches today.
I'm presenting at the LinkedIn #B2BConnect 2012 event today - April 17, 2012 - in Mumbai, India.
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of mindset. It is tough ...
According to Nielsen, the average American spends 158 hours each month watching television(!!).
In the past year and a half I have lost 40 pounds.
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha.
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
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Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
