I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.
As organizations need special skills and expertise from time to time, many hire a consultant on a contract basis, realizing it is more cost effective than hiring full-time staff.
My friend Mark Copeman points us to the CV (resume) of Philippe Dubost. He created it in the style of an Amazon page! This is awesome personal branding.
Several very positive marketing and product related experiences with American Airlines suggest to me that the company is making great progress since the parent company - AMR Corporation - filed for Chapter 11 bankruptcy protection on November 29, 2011.
Okay, so Instagram and other photo sharing services are a fun way to share photos with your social network. But how could you use the applications to market your product or service?
Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
There are many ways to compete in a marketplace. You already know them.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
