I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
I frequently speak at conferences and obsess over the details to get things right. I wrote about some of the obsessions in my blog post Top ten tips for incredibly successful public speaking.
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
To the class of 2013: Congratulations on your graduation!
My friend Rich Jurek points us to Karim Nafatni, a Dubai-based commercial airline pilot who is also an avid photographer and likes to shoot photos in the cockpit.
Last night, my friend Nick Morgan and I caught the Mick Jagger Show... er, the Rolling Stones... in Boston. It was a terrific show. Nick is my speaker coach, so we used the Stones show as a "field trip" to watch a master performer in action. And boy, is Sir Mick a master. Th...
One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses.
On Friday, I presented at BMA Blaze, the Business Marketing Association's annual conference. I delivered a mini-keynote and then led a panel In the Moment: How and Why to Do Real-Time B2B Marketing with:
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
