I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
My friend Edward Boches is part-time chief innovation officer at Mullen and also Professor of the Practice, Advertising, at Boston University College of Communication. He worked with the super-smart students in his Strategic Creative Development class to write, design, and p...
I frequently speak at conferences and obsess over the details to get things right. I wrote about some of the obsessions in my blog post Top ten tips for incredibly successful public speaking.
Today, the EDM artist Pretty Lights dropped his newest album A Color Map of the Sun.
To the class of 2013: Congratulations on your graduation!
My friend Rich Jurek points us to Karim Nafatni, a Dubai-based commercial airline pilot who is also an avid photographer and likes to shoot photos in the cockpit.
Last night, my friend Nick Morgan and I caught the Mick Jagger Show... er, the Rolling Stones... in Boston. It was a terrific show. Nick is my speaker coach, so we used the Stones show as a "field trip" to watch a master performer in action. And boy, is Sir Mick a master. Th...
One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
