I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Speaking at conferences and running training programs for corporate groups represents about half of my revenue these days. I speak at about 30 conferences a year and have an opportunity to hear some amazing speakers and also many incredibly terrible ones.
Randstad is one of the largest temporary and contract staffing organizations in the world. The company has over 2,500 offices and employs over 300,000 people every day.
UPDATE
I posted on this topic last year and have gotten a lot of feedback (online and off). Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts. Every salesperson loves leads. And marketing people spend lots of effort provi...
I participated in a Webinar audio conference on June 26, 2007 called The Inside Scoop on Blogger Relations which was sponsored by Vocus. The conference was moderated by Jiyan Wei, Manager of Social Media Strategy at Vocus and the other panelist was Susan Getgood, blogger and...
Here are a few Webinars that I am participating in. I realize that there is short notice for some of these, but I'm told that all will be available on replay if you miss it live.
Many times when I am on the speaking circuit or cocktail party and the subject of The New Rules comes up, people say to me something like, "Well that stuff sounds good for others, but I am a ____________" (fill in the blank with Dentist, Lawyer, Product Manager, Real Estate ...
Amazon recently turned on Search Inside for The New Rules of Marketing & PR. I finished the manuscript for the book way back in December 2006 (about a decade in Internet time). As an author, some of the things that get surfaced by Search Inside jolt me. Did I write that?...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
