I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
After I posted you must unlearn what you have learned yesterday, I entered into a mind opening conversation with Brian Clark that started on my blog and then went over to email. Brian helped me to realize something that I had been missing.
When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest. Brian Clark ov...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!
Based on tremendous reader feedback to my bestselling book The New Rules of Marketing & PR and audience reactions from the hundreds of keynote presentations I've delivered, I have developed a one-day seminar called the New Rules of Marketing™. The seminar is a great way ...
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
Readers of this blog know that I am a huge fan of using online thought leadership and viral marketing strategies as marketing tools. Online media such as blogs, content rich websites, ebooks, podcasts, YouTube video, and social networking sites all have a power to tell a sto...
Matt Heinz points us to a fun, simple, and effective buzz marketing campaign.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
