I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Matt Heinz points us to a fun, simple, and effective buzz marketing campaign.
My latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly has been out two months now and I wanted to provide an update.
I watch very little television. However, I do enjoy smart dramas that have some kind of marketing or PR component to the story line. I loved The West Wing, especially Allison Janney's CJ Craig character (the White House Spokesperson and then Chief of Staff). I did enjoy "Stu...
Speaking at conferences and running training programs for corporate groups represents about half of my revenue these days. I speak at about 30 conferences a year and have an opportunity to hear some amazing speakers and also many incredibly terrible ones.
Randstad is one of the largest temporary and contract staffing organizations in the world. The company has over 2,500 offices and employs over 300,000 people every day.
UPDATE
I posted on this topic last year and have gotten a lot of feedback (online and off). Brian Carroll and others extended the conversations so I thought I’d revisit the topic with some more thoughts. Every salesperson loves leads. And marketing people spend lots of effort provi...
I participated in a Webinar audio conference on June 26, 2007 called The Inside Scoop on Blogger Relations which was sponsored by Vocus. The conference was moderated by Jiyan Wei, Manager of Social Media Strategy at Vocus and the other panelist was Susan Getgood, blogger and...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
