I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pag...
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
I've gone beyond being angry when companies I do business with interrupt me with loud marketing messages that I cannot ignore. Now I just laugh. And blog.
I have two of my own blogs and write for several others. All are on TypePad and I access them through the same application.
As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.
This morning my Google news & blog alerts lit up with the following headlines: "The Best & Worst Business Books" and "10 Overrated Business Books." I'll admit that I momentarily freaked out about it because I knew that the alerts were triggered by my name or my book ...
Mark Hinkle has been the editor in chief of two industry trade publications and a blogger for nearly five years. He recently posted an amazingly comprehensive guide for PR people who want to reach out to influential blogs called PR Tip: How to Pitch a Blogger.
My friend Steve Chazin just launched a really cool new blog called MarketingApple. He also a released an ebook today called Marketing Apple: 5 Secrets of the World’s Best Marketing Machine. Steve's blog and ebook are definitely worth a look for two important reasons. Steve u...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
