I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Is it just me or have Facebook applications become too damn annoying?
Digg and reddit are great ways of learning what's popular on the web. However when you're looking for what's popular in niche blogs, the services are much less helpful. Technorati is also a good place to see what blogs are popular, but not which individual posts.
October 1, 2007 update. Robert French wrote a terrific post about his students and what they are learning in his class. I wish I had teachers like him when I was in school.
PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pag...
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
I've gone beyond being angry when companies I do business with interrupt me with loud marketing messages that I cannot ignore. Now I just laugh. And blog.
I have two of my own blogs and write for several others. All are on TypePad and I access them through the same application.
As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
