I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've been surfing for nearly 20 years: Bodyboarding, bodysurfing, and longboards mostly. This year my daughter clearly passed me in standup surfing ability (she's 14). I really enjoy the ocean and waves, it is so relaxing and fun. Because of my speaking business, I also end ...
Since we're at the end of summer, it's time for some frivolous fun.
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
Steve Johnson has an interesting take on the question: Why demo at trade shows?
I've written a new complimentary ebook for the Dow Jones Corporate and Media Solutions group called Align Corporate Communications to Achieve Business Goals: A simple six-step process to use communications and measurement tools to drive business.
PodCamp Boston 2 is the new media community UnConference that helps connect people interested in blogging, podcasting, social networks, video on the net, and new media together for three days to learn, share, and grow their new media skills.
After I posted you must unlearn what you have learned yesterday, I entered into a mind opening conversation with Brian Clark that started on my blog and then went over to email. Brian helped me to realize something that I had been missing.
When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest. Brian Clark ov...