I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I tweeted this today, I got a bunch of reactions, so I decided to expand on the idea in this post:
Next week is a terrific set of events, activities, conferences, and tweetups in and around Boston discussing the future of marketing. Many events are free.
I'm obsessed by mobile applications that combine valuable information with real-time GPS capability. Geo-location applications will see explosive growth in coming years and therefore are important for marketers to understand.
UPDATE: Here is a PDF version of the prologue and chapter 1. Download Real_Time_Marketing_and_PR_ preview ++++++++++++++++++++
Kevin Nalty is a video genius. His videos have been seen over 160 million times on YouTube alone.
Today the audiobook version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was released on Audible.
Many organizations, both B2B and consumer, consider running video contests to promote products, services, and ideas. But until now, it has been difficult to get accurate metrics.
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
